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PETA-certified, eco-conscious swimwear brand embracing diversity, fashion, and sustainability.
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Verdinha, meaning “little green,” is a PETA-certified sustainable swimwear brand from Brazil dedicated to preserving the environment. Each garment is meticulously handmade by local artisans using fully recyclable and renewable materials, showcasing Verdinha's commitment to ecological responsibility. The brand seamlessly fuses innovative design with sustainability, targeting eco-conscious consumers in Europe, the UK, and the US markets.
2023, London
YEAR
Brand & Marketing Specialist
OCCUPATION
To design a digital presence that not only looked clean and premium, but clearly communicated the brand’s sustainable ethos, turning values into visuals and awareness into action.
SCOPE
Brand & Marketing Specialist
2023, London
Designed with Purpose.
One of the key goals was to make the real inspiration behind the prints visible across platforms. Each design draws from the natural world - animal skins, feathers, sea life - bringing sustainability and storytelling to the forefront of our visual identity.
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Elevated the brand’s digital presence with sustainability-led landing page design, increasing engagement by 55%
What we did:
Created 15+ digital assets
Sent out 50+ Email Marketing Campaigns
Educated Consumers about sustainable products
Curated Packaging Design
Featuring eco-conscious mission
Focused brand voice consistency
Eco-friendly theme
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What Our Customers Said
“You know it’s good when strangers compliment you at the beach”
Sarah Nguyen
“They don’t just say they’re sustainable, they actually show how!”
Michael Rodriguez
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